Bekins Tradeshow Services

Collateral – Coming on board with Bekins A-1 Movers as their graphic designer, I was able to form the brand foundation of their business unit BTS Logistics. This consisted of the establishment of the brand, defining color palettes, fonts, imagery, etc. along with a variety of collateral. We were able to develop a cohesive brand that played off of the parent organization while maintaining our own look and feel for market differentiation. This applied to the corporate brand as well as expanding elements specifically for the purpose of driver recruitment.

Website Design – After establishing the brand elements, I was given their website project. Working with the relatively new team, I was able to build out the information architecture, content, and graphics necessary to form the digital face of the company. I continued with the project to maintain the site while performing SEO and regular updates.