Infutor Data Solutions

Website / UI Design – I was fortunate to have the opportunity to overhaul and manage the corporate website while developing a set of standards to be utilized for UI design moving forward. The website was underperforming and through testing, we determined that a clear story was lacking. We redeveloped the information architecture and applied a more linear flow to drive the user through the experience. I created improved graphical representations throughout the site to bring the focus onto the consumer as an individual and make positioning much clearer at a glance.

Collateral Design – Throughout my time with Infutor, I had the opportunity to oversee content creation and design a wide breadth of collateral in a variety of formats. I originated the updated templates to be able to quickly iterate and develop new pieces on a regular cadence. This allowed for easy creative editing from multiple sources and customization.

Presentation Design – We took a step back to identify ways to differentiate presentations and evaluations as we competed for business against some rather large names in the industry. I introduced more of a material design aesthetic to pull information off the screen during a time when web-based meetings were now the norm. Introducing many graphic elements such as subtle gradients, drop shadows, and glow effects helped create a colorful, memorable set of slides. These stood against the flat, simple corporate designs we were up against, while both evolving and remaining on brand.

Miscellaneous Projects – There were many opportunities to work through various, different initiatives. As examples – I led branding of the company podcast and editorial oversight of production, developed and tested robust digital ad campaigns, and built a visual representation of our martech stack for the Stackie awards which received an honorable mention.